If you're from New Orleans, you'll understand that it's not a city, it's a way of life. It's live oaks and second lines, spicy crawfish and beignets, music on every street corner, and that special mix of tradition and attitude you just can't find elsewhere. As for fashion—especially children's fashion—New Orleans fashion is distinct.
Here at Jolie and Jax Children's Boutique, we adore being a part of that story. We are not your average big-box store. We're a little Southern, unique, and 100% made with love for mamas (and aunties, godparents, and grandparents too!) who want their littles to be dressed in something really special.
What Makes New Orleans Clothing So Unique
Here at Jolie and Jax Children's Boutique, we adore being a part of that story. We are not your average big-box store. We're a little Southern, unique, and 100% made with love for mamas (and aunties, godparents, and grandparents too!) who want their littles to be dressed in something really special.
What Makes New Orleans Clothing So Unique
Let's start there: New Orleans is not dull. From Mardi Gras to Sunday morning brunch, we like to dress as we like king cakes—bright, elaborate, and oh-so-flavorful.
That's the same energy we put into every piece of clothing at Jolie and Jax. Our infant onesies, toddler rompers, and children's big-kid shirts have fun prints like crawfish, oysters, shrimp, and yeah, streetcars—why not make the kiddos wear their hometown proud?
Style Meets Comfort (Because We Know How Kids Are)
We're parents ourselves, so we get it. Adorable is great, but comfort is what it's all about. Our pieces are butter-soft, easy to clean, and made to go—perfect for everything from play grounds to parade routes.
Whether your toddler is trying their best jazz hands or just making mud pies, we've got outfits that are as tough as they are cute.
Locally-Inspired, Boutique-Approved
We produce with passion, here in Louisiana. And if you shop with us, you're not merely shopping a small business—you're helping us maintain Southern style for the next generation.
Our products are inclined to take inspiration straight from the streets of New Orleans: the colors of the French Quarter, the flavor of a backyard boil, the joy of a second line. We also love collaborating with local artists and makers, so you're always getting something that little bit extra special.
Perfect for Gift-Giving
Looking for a baby shower gift that screams "Louisiana love"? Or a birthday outfit that makes a scene in City Park? We've got you covered. Our New Orleans children's apparel is the perfect gift for natives and tourists alike.
They adore sending a small piece of home to friends who have relocated out of town—or getting some goodies to remember a trip down South. Trust us: these are the types of outfits that find themselves in memory books and holiday cards.
Come See Us (or Shop Online!)
We're a stone's throw from Mandeville Seafood, but you don't have to be local to shop our silhouettes. You can purchase our entire collection online at jolieandjax.com and follow us on Instagram and Pinterest where we share news of new stock arriving, promotions and styling advice.
